Signal
Fernhill
ExpandClose Start free trialThe two decisions: your top Meta ad lands on a page that doesn't repeat its promise, and Autopilot needs a yes or no on an offer test. Signal writes this line from the last 30 days of data.
Ask about your customers, visitors or store
“Rainy-day walks, sorted” sent 6,240 visitors in 14 days, and 1.4% of them bought. Visitors from ads with a matched page convert at 2.9%. Signal prepared a matched page from the ad's headline and image.
It converted at 4.1% against 3.4% for the product-only image over 14 days. The change is live for that segment, and you can revert it.
Customers with $400 or more in lifetime spend used to reorder every 41 days. Their gap is now 68 days. Signal drafted a segment of them, so a check-in can go out before they stop ordering.
Signal measures each audience against its holdout, the 10% of visitors who keep seeing your default page. The gap between the two groups is what Signal produced.
of $184,920 in revenue
155 extra orders, and $4.30 more per order
vs holdouts · 22,104 sessions with Signal · 2,456 without
Saw their audience pageHoldout, saw the defaultA change Autopilot kept
| Part of Signal | What it did | With Signal | Holdout | Extra |
|---|---|---|---|---|
| Audience pages | Showed 2 segments their own headline, image and proof | 3.8% convert | 3.1% | 135 orders |
| Ad landings | Repeated the ad's headline and image on its page | 3.1% convert | 2.4% | 20 orders |
| Proof and offers | Showed live buyer counts and one existing discount | $83.40 per order | $79.10 | $3,500 in order value |
| Autopilot | Finished 4 tests and kept 2 changes | 4.1% best kept change | 3.4% | 38–61 of the 135 |
Email and ad audiences have no holdout, so Signal leaves their orders out of this total.
Newsletter signups and the Meta dog-walking ads produce the most repeat buyers. 41% of customers who first arrived through the newsletter ordered again within 90 days, against 19% for Google search ads.
| First touch | Customers | Ordered again | Share |
|---|---|---|---|
| Newsletter signup | 1,310 | 537 | 41% |
| Meta · dog-walking ads | 3,920 | 1,294 | 33% |
| Organic search | 2,204 | 507 | 23% |
| Meta · other ads | 2,870 | 603 | 21% |
| Google search ads | 1,116 | 212 | 19% |
customers WHERE first_order < 2026-08-12 AND first_touch IS known GROUP BY first_touch COUNT second_order within 90 days → 11,420 customers, 5 sources
scanned 61,204 orders · 520ms · n=11,420
Your top 10% by lifetime spend are 1,348 customers. 62% first arrived from a Meta ad about dog walking, against 29% of all 13,480 customers, and 71% bought dog gear in their first two orders. Cause isn't established.
customers WHERE lifetime_spend >= p90 COMPARE first_touch, first_two_orders WITH all customers → 1,348 vs 13,480
scanned 61,204 orders · 340ms
Buyers came back sooner and looked at the Trail Lead first. 71% of buyers returned within 3 days of their first visit, against 22% of the others. Cause isn't established.
| Behavior | Bought | Didn't |
|---|---|---|
| Returned within 3 days | 71% | 22% |
| Viewed the Trail Lead | 64% | 18% |
| First touch was a Meta ad | 58% | 61% |
| Sessions before ordering or leaving | 3.1 | 1.6 |
SEG-0044 SPLIT BY orders >= 1 COMPARE return_gap, viewed, first_touch, sessions → 2,140 vs 4,178
scanned 19,870 sessions · 410ms · n=6,318 · last 60 days
Came from a Meta ad, looked at dog gear twice, never ordered
| Person | Segments | First touch | Activity | Cart |
|---|---|---|---|---|
| r•••@gmail.comKnown by email · PRS-51877 | Dog owners, Returning, didn't buy | Meta · Rainy-day walks, sorted | 2 hours ago · 5 sessions | $168.00 |
| Visitor 7f3a…c2e1Anonymous · PRS-52210 | Dog owners | Meta · Rainy-day walks, sorted | 5 hours ago · 3 sessions | $168.00 |
| Visitor 91bd…04aaAnonymous · PRS-52198 | Dog owners | Meta · Still thinking it over? | Yesterday · 2 sessions | Empty |
| j•••@outlook.comKnown by email · PRS-50342 | Dog owners, Women 35–54 | Meta · Built for her miles | Yesterday · 4 sessions | $212.00 |
| m•••@icloud.comKnown by email · PRS-49915 | Dog owners, Men 25–44 | Meta · 40% lighter than your old jacket | Nov 8 · 6 sessions | $168.00 |
first_touch.source = meta AND viewed(collection = Dog gear) >= 2 IN last 60 days AND orders = 0 EXCLUDE staff, bots, test_orders
A saved segment stays current. People enter when they match and leave when they stop matching. Saving sends nothing.
See one person from first ad click to order, with what Signal showed and sent along the way.
A segment is a rule, so its members update without you. It can go to email, to ads and to the storefront. Save one from People, from an answer in Ask Signal or from a brief in the Command center, and it is listed here.
The segments you saved in this demo are listed under those four. The counts above are the store's own, from before you started.
| Segment | Members | Ads | Storefront | |
|---|---|---|---|---|
| Dog ownersSEG-0044 | 6,318 | Synced 5,902 of 6,318 | Meta audience and 1% lookalike | Live · +0.7 pt vs holdout |
| Women 35–54SEG-0031 | 14,206 | Synced 9,880 of 14,206 | Off | Live · +0.6 pt vs holdout |
| Returning visitors who didn't buySEG-0088 | 4,812 | Synced 1,190 of 4,812 | Retargeting audience | Off |
| First-time buyers from MetaSEG-0079 | 2,244 | Off | 1% lookalike | Off |
| Meta visitors who viewed dog gear, no orderSaved in this demo | 1,284 | OffSynced 932 of 1,284 | OffMeta audience | OffDraft audience |
| Dog owners who viewed the Trail Lead, no orderSaved in this demo | 752 | OffSynced 436 of 752 | OffMeta audience | OffDraft audience |
| Repeat buyers from dog-walking adsSaved in this demo | 1,294 | OffSynced 1,294 of 1,294 | OffMeta audience | OffDraft audience |
| High spenders ordering less oftenSaved in this demo | 1,140 | OffSynced 1,140 of 1,140 | OffMeta audience | OffDraft audience |
People who looked at dog gear at least twice in 60 days, or bought any. They enter and leave as their behavior changes.
Came from a Meta ad, looked at dog gear twice in 60 days and never ordered. People enter and leave as their behavior changes.
first_touch.source = meta AND viewed(collection = Dog gear) >= 2 IN last 60 days AND orders = 0 EXCLUDE staff, bots, test_orders
Dog owners who viewed the Trail Lead at least once and haven't ordered. People enter and leave as their behavior changes.
IN SEG-0044 AND viewed(product = Trail Lead) >= 1 AND orders = 0
Customers who first came from a dog-walking ad and ordered again within 90 days. People enter and leave as their behavior changes.
first_touch = meta dog-walking ads AND second_order within 90 days
Customers with $400 or more in lifetime spend, whose gap between orders grew from 41 days to 68. People enter and leave as their behavior changes.
lifetime_spend >= 400 EXCLUDE staff, test_orders
Rainy-day walks, sorted.
Three walks a day, whatever the sky is doing.
The All-Weather Shell
Waterproof, breathable, 11 oz.
Rated 4.8 by 3,912 buyers
No offer
Rainy-day walks, sorted.
Waterproof, breathable, 11 oz.
Worn by 2,100+ dog owners
Free Trail Lead with your shell
Product on white · from your themeThe All-Weather Shell
Waterproof, breathable, 11 oz.
Arrives Fri, Nov 13 to Portland, OR
Order Benefits included. If it doesn't arrive or arrives damaged, open a ticket and we'll make it right.
Rated 4.8 by 3,912 buyers
Light enough to forget you're wearing it.Verified buyer
No offer
Theme defaultGoes with your Shell
Trail Lead$38.00
Treat Pouch$24.00
Wash-In Proofer$14.002.6%the baseline
n=40,072 sessions
Lifestyle · from your Shopify filesFor the walk that happens rain or shine.
Waterproof, breathable, and it has a treat pocket.
Arrives Fri, Nov 13 to Portland, OR
Order Benefits included. If it doesn't arrive or arrives damaged, open a ticket and we'll make it right.
Worn by 2,100+ dog owners
Three walks a day, every day. Still dry.Verified buyer · also bought the Trail Lead
Free Trail Lead with your shell
Existing discount · SHELL-LEADGoes with your Shell
Trail Lead$38.00Treat Pouch$24.00Wash-In Proofer$14.003.6%vs 2.9% in the holdout
n=7,578 saw it · 842 holdout
Lifestyle · kept by Autopilot on Nov 6Made for her miles.
Cut for movement. Dry in any forecast.
Arrives Fri, Nov 13 to Portland, OR
Order Benefits included. If it doesn't arrive or arrives damaged, open a ticket and we'll make it right.
Worn by 9,400+ women
Finally a shell that fits through the shoulders.Verified buyer · size M
No offer
Theme defaultGoes with your Shell
Trail Lead$38.00Treat Pouch$24.00Wash-In Proofer$14.003.9%vs 3.3% in the holdout
n=11,664 saw it · 1,296 holdout
Echoed from the adRainy-day walks, sorted.
Three walks a day, whatever the sky is doing.
Arrives Fri, Nov 13 to Portland, OR
Order Benefits included. If it doesn't arrive or arrives damaged, open a ticket and we'll make it right.
Rated 4.8 by 3,912 buyers
Light enough to forget you're wearing it.Verified buyer
No offer
Theme defaultGoes with your Shell
Trail Lead$38.00Treat Pouch$24.00Wash-In Proofer$14.00No result yet. This landing is waiting for review.
Product on white · from your themeThe All-Weather Shell
Waterproof, breathable, 11 oz.
Arrives Fri, Nov 13 to Portland, OR
Order Benefits included. If it doesn't arrive or arrives damaged, open a ticket and we'll make it right.
Rated 4.8 by 3,912 buyers
Light enough to forget you're wearing it.Verified buyer
No offer
Theme defaultGoes with your Shell
Trail Lead$38.00Treat Pouch$24.00Wash-In Proofer$14.00The four slots an audience can change show your theme until you give this audience its own headline, image, proof or offer. Nothing changes for visitors until you review and publish.
Product on white · from your themeThe All-Weather Shell
Waterproof, breathable, 11 oz.
Arrives Fri, Nov 13 to Portland, OR
Order Benefits included. If it doesn't arrive or arrives damaged, open a ticket and we'll make it right.
Rated 4.8 by 3,912 buyers
Light enough to forget you're wearing it.Verified buyer
No offer
Theme defaultGoes with your Shell
Trail Lead$38.00Treat Pouch$24.00Wash-In Proofer$14.00The four slots an audience can change show your theme until you give this audience its own headline, image, proof or offer. Nothing changes for visitors until you review and publish.
Product on white · from your themeThe All-Weather Shell
Waterproof, breathable, 11 oz.
Arrives Fri, Nov 13 to Portland, OR
Order Benefits included. If it doesn't arrive or arrives damaged, open a ticket and we'll make it right.
Rated 4.8 by 3,912 buyers
Light enough to forget you're wearing it.Verified buyer
No offer
Theme defaultGoes with your Shell
Trail Lead$38.00Treat Pouch$24.00Wash-In Proofer$14.00The four slots an audience can change show your theme until you give this audience its own headline, image, proof or offer. Nothing changes for visitors until you review and publish.
Product on white · from your themeThe All-Weather Shell
Waterproof, breathable, 11 oz.
Arrives Fri, Nov 13 to Portland, OR
Order Benefits included. If it doesn't arrive or arrives damaged, open a ticket and we'll make it right.
Rated 4.8 by 3,912 buyers
Light enough to forget you're wearing it.Verified buyer
No offer
Theme defaultGoes with your Shell
Trail Lead$38.00Treat Pouch$24.00Wash-In Proofer$14.00The four slots an audience can change show your theme until you give this audience its own headline, image, proof or offer. Nothing changes for visitors until you review and publish.
38% of this audience open the shipping page before leaving.
| Test | Audience | Result | Decision | When |
|---|---|---|---|---|
| Image: lifestyle vs product onlyAP-0019 | Women 35–54 | 4.1% vs 3.4% · 6,412 sessions | Kept the lifestyle image | Nov 6 |
| Headline: benefit vs product nameAP-0017 | Everyone else | 2.6% vs 2.6% · 14,880 sessions | Kept your original | Oct 30 |
| Proof points: orderAP-0014 | Dog owners | 3.5% vs 3.1% · 3,960 sessions | Kept your original | Oct 27 |
| Image: dog in frame vs jacket onlyAP-0011 | Dog owners | 3.6% vs 2.8% · 5,120 sessions | Kept the dog walker image | Oct 21 |