Audiences that stay current.
A segment syncs to Meta and Google, with lookalikes, and updates as people enter and leave.
AdsMake the page say what the ad said.
Signal reads which ad a visitor clicked and repeats that ad's headline and image on the page it lands on. You don't build a page per ad.
Growth and Done for you
Rainy-day walks, sorted.
- Headline: same words as the ad
- Image: same image as the ad
Overview
What does Signal do for ads?
Signal connects your ads to your customer data in both directions. It sends your segments to Meta and Google as audiences, and it makes the landing page repeat the promise of the ad that sent the visitor.
The ad's headline and image, on the page.
The campaign's segment supplies the proof and the offer.
See which ads land on a matching page.
Signal checks each ad's promise against the page it sends people to.
In the app
One ad, and the page it lands on.
The ad
Rainy-day walks, sorted.
Three walks a day, whatever the sky is doing.
Spend$9,870
Clicks6,240
Bought1.4%87 orders
Per order$113
The landing
/products/all-weather-shellImageYour theme
HeadlineYour theme
The All-Weather Shell
Waterproof, breathable, 11 oz.
$168.00Add to cart
ProofYour theme
Rated 4.8 by 3,912 buyers
OfferYour theme
No offer
Promise check
0 of 2 kept- HeadlineDoesn't mention the ad
- ImageDifferent image
- OfferThe ad names no offer
ImageFrom the ad
HeadlineFrom the ad
Rainy-day walks, sorted.
Waterproof, breathable, 11 oz.
$168.00Add to cart
ProofFrom the campaign's segment
Worn by 2,100+ dog owners
OfferFrom the campaign's segment
Free Trail Lead with your shell
Promise check
2 of 2 kept- HeadlineSame words as the ad
- ImageSame image as the ad
- OfferThe ad names no offer
The ad and its link stay as they are in Meta.
Illustrative data from a sample store.
The details
Your campaigns stay yours.
01
No page per ad
One product page adapts to the ad. You don't build or keep a landing page for each campaign.
02
Buyers leave the retargeting audience
When a shopper orders, Signal takes them out of the audience that was chasing them.
03
Nothing changes in Meta
The ad and its link stay as they are. Signal changes the page the ad lands on.
Destinations
One segment, sent to three places.
Email reaches people with an email on file. Ads reach the people Meta or Google can match. The storefront reaches all of them, anonymous visitors included, in the session they qualify.
Dog owners
People who looked at dog gear at least twice in 60 days, or bought any. They enter and leave as their behavior changes.
Members6,318
Where this segment goes
- Klaviyo list
- Signal · Dog owners
- Synced
- 5,902 of 6,318
- Can't be emailed
- 416 · no email on file
- Flows using this list
- Dog owner welcome, Rain-week reminder
Ads
On- Meta audience
- Signal · Dog owners
- Sent
- 5,902 by email, hashed
- Matched by Meta
- 4,120
- Lookalike
- 1% · exported Nov 3
Storefront
Live- Experience
- EXP-0007 · all 6,318, anonymous included
- Slots changed
- Headline, Image, Proof, Offer
- Conversion
- 3.6% vs 2.9% holdout
- Difference
- +0.7 pt
- Sessions, 30 days
- 8,420
Each destination opens a review before it changes anything.
Related
Goes with Ads.
Questions
Your questions, answered.
Which ad platforms does Signal work with?
Meta Ads and Google Ads.
Do I have to change my ads or their links?
No. The ad and its link stay as they are. Signal reads which ad a visitor clicked and adapts the page.
What changes on the landing page?
The headline and image repeat the ad's. The proof and the offer come from the campaign's segment. Price, buy buttons and checkout belong to your theme.
How do I get started, and what does it cost?
Ads are part of Growth, at $199 a month plus 2¢ per unique visitor per month, and of Done for you, where we build your ad landings for you. Both start with a 7-day free trial.
Keep the promise your ad made.
Every plan starts with a 7-day free trial. Want to talk first? Book a call.