Use case

Keep your best customers coming back.

Ask who your best customers are and what they have in common. Then catch the ones who are ordering less often, before they stop.

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How it goes

Three steps, each a part of Signal.

  1. 01

    Ask who they are

    Ask which sources bring repeat buyers, or what your highest-spending customers have in common. Signal answers with the numbers and how it measured them.

    Ask Signal

    Which acquisition sources produce the most repeat buyers?

    Newsletter signups and the Meta dog-walking ads produce the most repeat buyers.

    scanned 61,204 orders · 520ms · n=11,420

    Sample data
  2. 02

    Look at one of them

    Open a profile to see what a customer bought, which ads and emails reached them and what they did next.

    Customer profiles
    Dana WhitfieldCustomer since Nov 6
    1. Session 1Left
    2. Session 2Cart $168.00, left at shipping
    3. Session 3Order #4417 · $168.00
    Sample data
  3. 03

    Catch the ones slipping

    Signal suggests a segment of high spenders whose gap between orders has grown. Sync it to a Klaviyo list, and your flow checks in.

    Segments
    High spenders ordering less oftenSuggested

    1,140customers

    Why it may matter: a check-in before they stop ordering.

    Sample data
In the app

Segments Signal suggests from your data.

High spenders ordering less often

1,140 customers with $400 or more in lifetime spend. Their gap between orders grew from 41 days to 68.

Why it may matter: a check-in before they stop ordering.

Viewed dog gear this week, didn't buy

2,906 people looked at the Dog gear collection in the last 7 days and haven't ordered. 412 have an email on file.

Why it may matter: interest you can see before a first order.

Repeat buyers from dog-walking ads

1,294 customers first came from a dog-walking ad and ordered again within 90 days.

Why it may matter: shows which ads find repeat buyers.

Illustrative data from a sample store.

What you'll use

The three parts of Signal this takes.

Ask Signal

Ask your store a question in plain English and get the answer with its working.

Segments

Describe the people you want in plain words. Signal builds the rule and keeps the segment current.

Customer profiles

Follow each shopper from first visit to order, with every session, ad and email on one timeline.
Questions

Your questions, answered.

How does Signal know who my best customers are?

From your Shopify orders. Ask Signal ranks customers by lifetime spend, compares them with everyone else and shows the rule it ran.

Does Signal send the emails?

No. Signal keeps the Klaviyo list current, and your Klaviyo flows send. Klaviyo's rules still decide who hears from you.

How do I get started, and what does it cost?

Asking and building the segment are in every plan. Syncing it to Klaviyo is part of Growth, at $199 a month plus 2¢ per unique visitor per month, with a 7-day free trial.

Notice before they stop ordering.

Every plan starts with a 7-day free trial. Want to talk first? Book a call.

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