Use case

Win back the visitors who looked and left.

Find the shoppers who came close to buying, then reach each one by email, with an ad and on your store the next time they visit.

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How it goes

Three steps, each a part of Signal.

  1. 01

    Find them

    Describe who you mean in plain words. Signal builds the rule and shows who matches, the ones you know by email and the ones still anonymous.

    Segments

    Came from a Meta ad, looked at dog gear twice, never ordered

    1,284people match

    First touch · Meta adsViewed · Dog gear · 2 or more · 60 daysSample data
  2. 02

    See what each one did

    Open a profile to see the ad that brought a shopper in, what they looked at and where they stopped.

    Customer profiles
    Dana WhitfieldCustomer since Nov 6
    1. Session 1Left
    2. Session 2Cart $168.00, left at shipping
    3. Session 3Order #4417 · $168.00
    Sample data
  3. 03

    Reach them where you can

    Email reaches the ones with an email on file. An ad audience reaches the ones Meta or Google can match. Your storefront reaches all of them.

    Storefront
    Dog ownersWomen 35–54Everyone else

    For the walk that happens rain or shine.

    Proof
    Worn by 2,100+ dog owners
    Offer
    Free Trail Lead with your shell
    Sample data
In the app

The search, and who it can reach.

PeopleFernhill · All time · Sample data

Came from a Meta ad, looked at dog gear twice, never ordered

First touchMeta adsViewedDog gear · 2 or more · 60 daysOrdersNone
1,284people match932 known by email352 anonymous
PersonSegmentsFirst touchActivityCart
r•••@gmail.comKnown by email · PRS-51877Dog owners, Returning, didn't buyMeta · Rainy-day walks, sorted2 hours ago · 5 sessions$168.00
Visitor 7f3a…c2e1Anonymous · PRS-52210Dog ownersMeta · Rainy-day walks, sorted5 hours ago · 3 sessions$168.00
Visitor 91bd…04aaAnonymous · PRS-52198Dog ownersMeta · Still thinking it over?Yesterday · 2 sessionsEmpty
j•••@outlook.comKnown by email · PRS-50342Dog owners, Women 35–54Meta · Built for her milesYesterday · 4 sessions$212.00
m•••@icloud.comKnown by email · PRS-49915Dog owners, Men 25–44Meta · 40% lighter than your old jacketNov 8 · 6 sessions$168.00

The rule Signal built

first_touch.source = meta
AND viewed(collection = Dog gear) >= 2
  IN last 60 days
AND orders = 0
EXCLUDE staff, bots, test_orders

Keep this group

A saved segment stays current. People enter when they match and leave when they stop matching. Saving sends nothing.

Reachable by email
932
Reachable on the storefront
1,284
Reachable by ad retargeting
With tracking consent

Illustrative data from a sample store.

What you'll use

The three parts of Signal this takes.

Segments

Describe the people you want in plain words. Signal builds the rule and keeps the segment current.

Ads

Send segments to Meta and Google, and make each landing page repeat the ad that sent the visitor.

Storefront

Show each audience its own headline, image, proof and offer on your product page.
Questions

Your questions, answered.

Can Signal reach a visitor who never gave an email?

Yes, on your storefront. It reaches everyone in a segment, anonymous visitors included, in the session they qualify. Email needs an email on file, and an ad needs a match by Meta or Google.

What happens when one of them buys?

They leave the segment, because its rule no longer matches them, and Signal takes them out of the retargeting audience.

How do I get started, and what does it cost?

Finding these visitors and saving the segment is in every plan. Reaching them by email, ads and storefront is part of Growth, at $199 a month plus 2¢ per unique visitor per month, with a 7-day free trial.

Bring back the ones who almost bought.

Every plan starts with a 7-day free trial. Want to talk first? Book a call.

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