Customer profiles

One profile, from the first ad click to the order.

Signal follows a shopper from an anonymous first visit to a named customer, and keeps every session, order, ad and email on one timeline.

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In every plan
Dana WhitfieldCustomer since Nov 6
  1. Session 1Left
  2. Session 2Cart $168.00, left at shipping
  3. Session 3Order #4417 · $168.00
Sample data
Overview

What is a customer profile?

A customer profile is one record for one shopper. Each session keeps its own source, and the timeline sets what the shopper did beside what Signal showed or sent.

A profile from the first visit.

A visitor has a profile from the first session, and it carries over when they identify.

Watch the session, then read the timeline.

Session replay sits beside each visit, with typed fields masked.

Every ad and email that reached them.

Each touchpoint shows what it was and what the shopper did next.

In the app

One shopper, start to finish.

People/PRS-48213Fernhill · All activity since Nov 2 · Sample data

Dana Whitfield

Customer since Nov 6Identified by email at checkoutPortland, OR
Lifetime spend$168.001 order · Nov 6
Sessions44 with a replay
First touchMeta adRainy-day walks, sorted · Nov 2
Latest touchEmailYour first walk · Nov 9

Marketing touchpoints

Ad clickNov 2Rainy-day walks, sortedMeta · ad 120211Visited, no order
Ad clickNov 6Still thinking it over?Meta · retargeting · ad 120388Visited, ordered $168.00
EmailNov 7Welcome to the packKlaviyo · Dog owner welcome 1 of 4Opened, no visit
EmailNov 9Your first walkKlaviyo · Dog owner welcome 2 of 4Clicked, visited

Timeline

Session 1Sun, Nov 2 · 7:42 pmMeta ad · Rainy-day walks, sortedMobileAnonymous3 actions · 2 by SignalLeftReplay 2:14
What Dana did
  1. Landed on the All-Weather Shell
  2. Looked at 3 product images
  3. Opened the Dog gear collection, then left
What Signal did
  1. Read the ad from its link: Rainy-day walks, sorted
  2. Counted 1 of 2 dog-gear views toward Dog owners
Session 2Tue, Nov 4 · 12:10 pmDirectMobileAnonymous · same device4 actions · 4 by SignalCart $168.00, left at shippingReplay 1:48
What Dana did
  1. Opened Dog gear again
  2. Viewed the Trail Lead
  3. Added the Shell to cart
  4. Left at the shipping step
What Signal did
  1. Joined Dog owners. Rule met: 2 views in 60 days
  2. Showed the Dog owners page: Worn by 2,100+ dog owners
  3. Joined Returning visitors who didn't buy
  4. Added to the Meta retargeting audience, with tracking consent
Session 3Thu, Nov 6 · 8:05 pmMeta ad · Still thinking it over?MobileIdentified at checkout4 actions · 5 by SignalOrder #4417 · $168.00Replay 3:08
What Dana did
  1. Clicked the retargeting ad
  2. Viewed the Shell
  3. Went to checkout
  4. Placed order #4417 · $168.00
What Signal did
  1. Showed the Dog owners page with the offer Free Trail Lead with your shell
  2. Identified by email. Connected sessions 1 and 2
  3. Left Returning visitors who didn't buy
  4. Joined Women 35–54 after enrichment matched
  5. Synced to the Klaviyo list Signal · Dog owners. Klaviyo started Dog owner welcome
Email · Welcome to the packFri, Nov 7 · 9:00 amKlaviyoDog owner welcome · 1 of 4Opened, no visit
Session 4Sun, Nov 9 · 9:31 amEmail · Your first walkDesktopCustomer2 actions · 1 by SignalViewed the Trail LeadReplay 1:02
What Dana did
  1. Opened the store from the email
  2. Viewed the Trail Lead, then left
What Signal did
  1. Showed the Dog owners page. The offer was already used, so none showed

Where Dana is now

Email list
Signal · Dog owners
Email flow
Dog owner welcome · 2 of 4
Meta audience
Signal · Dog owners
Retargeting
Removed Nov 6 · ordered
Storefront page
Dog owners · not in holdout

Illustrative data from a sample store.

The details

A profile you can check.

01
Joined only on a reliable identifier

Signal joins a visitor to a customer on something solid, such as the email on an order.

02
Every session keeps its source

The first touch and the latest touch are both there, each with its ad or its email.

03
What Signal did is on the record

The timeline shows the page Signal showed, the segment the shopper joined and the list it synced.

Related

Segments

Describe the people you want in plain words. Signal builds the rule and keeps the segment current.

Ask Signal

Ask your store a question in plain English and get the answer with its working.

Storefront

Show each audience its own headline, image, proof and offer on your product page.
Questions

Your questions, answered.

Does Signal identify anonymous visitors?

Signal gives every visitor a profile from the first session. It attaches a name only when the shopper identifies, for example with the email on an order. It never claims to identify every visitor.

Where does the profile data come from?

From your Shopify orders and customers, the Signal app on your storefront, your Klaviyo lists and flows, and your Meta and Google ads. Each value keeps its source and its timestamp.

Can I see what one shopper did in a session?

Yes. Each session lists what the shopper did and what Signal showed or sent, and has a replay.

How do I get started, and what does it cost?

Profiles are in every plan. Starter is $47 a month plus 3¢ per unique visitor per month, with a 7-day free trial. Connect your Shopify store and Signal imports your order history.

Meet your customers one at a time.

Every plan starts with a 7-day free trial. Want to talk first? Book a call.

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