It tests inside limits you set.
Headlines come from your approved lines, and images from your Shopify files.
AutopilotAutopilot tests the next change and keeps the winner.
Autopilot tests one change per slot at a time. It keeps a winner, puts back a loser and logs each decision so you can revert it.
Growth and Done for youImage: lifestyle vs product only
- Result
- 4.1% vs 3.4% · 6,412 sessions
- Decision
- Kept the lifestyle image
Overview
What is Autopilot?
Autopilot is the part of Signal that runs tests on your storefront. It proposes a change, runs it for part of an audience and keeps it only if it wins. An offer always waits for your yes.
It keeps the winner and puts back the loser.
Each decision is logged with its result, and you can revert it.
It never changes a price.
A test that adds an offer waits for your yes or no.
In the app
What is running, what waits for you, what was decided.
Autopilot is running 2 tests. 1 change is waiting for your yes or no.
Tests finished4Last 30 days
Changes kept22 put back to your original
Running now21 more waits for you
Extra orders38–61a month, from the 2 kept changes
Needs your call
Test a free-shipping message for returning visitors who didn't buy
38% of this audience open the shipping page before leaving.
A · half seeNo offer, as today
B · half seeFree shipping over $75
Audience4,812 people
SlotOffer
Traffic50% of the audience
Ends14 days or 95% likely
shopify.discounts · FREESHIP75 · price unchangedNot nowReview test
Decided
| Test | Audience | Result | Decision | When |
|---|---|---|---|---|
| Image: lifestyle vs product onlyAP-0019 | Women 35–54 | 4.1% vs 3.4% · 6,412 sessions | Kept the lifestyle image | Nov 6 |
| Headline: benefit vs product nameAP-0017 | Everyone else | 2.6% vs 2.6% · 14,880 sessions | Kept your original | Oct 30 |
| Proof points: orderAP-0014 | Dog owners | 3.5% vs 3.1% · 3,960 sessions | Kept your original | Oct 27 |
| Image: dog in frame vs jacket onlyAP-0011 | Dog owners | 3.6% vs 2.8% · 5,120 sessions | Kept the dog walker image | Oct 21 |
Guardrails
- Headlines
- From your 14 approved lines
- Images
- From your Shopify files
- Offers
- Always ask
- Prices
- Never changed
- Holdout
- 10%, always
Illustrative data from a sample store.
The details
You stay in charge.
01
One change per slot at a time
So each result belongs to one change.
02
Every decision can be reverted
Autopilot logs what it tested, what it kept and what it put back.
03
Offers always ask
A test that adds an offer waits for your yes or no before anyone sees it.
Results
See what Signal added.
Signal compares each audience with visitors who saw your default page over the same days. The gap between the two groups is what Signal added.
Revenue is up 8.2%. Two decisions are waiting for you.
Segments in use4 of 9All synced 14 minutes ago
Experiences live338% of sessions saw a matched page
Autopilot tests2 running1 more needs your call
Ads matched5 of 83 land on a page that ignores them
What Signal produced
Extra revenue, last 30 days
$15,800
of $184,920 in revenue
155 extra orders, and $4.30 more per order
vs holdouts · 22,104 sessions with Signal · 2,456 without
Conversion with Signal and without
Saw their audience pageHoldout, saw the defaultA change Autopilot kept
Where it comes from
| Part of Signal | What it did | With Signal | Holdout | Extra |
|---|---|---|---|---|
| Audience pages | Showed 2 segments their own headline, image and proof | 3.8% convert | 3.1% | 135 orders |
| Ad landings | Repeated the ad's headline and image on its page | 3.1% convert | 2.4% | 20 orders |
| Proof and offers | Showed live buyer counts and one existing discount | $83.40 per order | $79.10 | $3,500 in order value |
| Autopilot | Finished 4 tests and kept 2 changes | 4.1% best kept change | 3.4% | 38–61 of the 135 |
Email and ad audiences have no holdout, so Signal leaves their orders out of this total.
Related
Goes with Autopilot.
Questions
Your questions, answered.
What does Autopilot test?
One slot at a time on the product page, for one audience: a headline, an image, the proof or an offer.
Can it change my prices?
No. Autopilot never changes a price, and an offer always waits for your yes.
How do I know what Signal added?
The dashboard compares each audience with visitors who saw your default page over the same days, and shows the difference as an estimate with a range.
How do I get started, and what does it cost?
Autopilot is part of Growth, at $199 a month plus 2¢ per unique visitor per month, and of Done for you, where we plan and run your tests. Both start with a 7-day free trial.
Let the next test run itself.
Every plan starts with a 7-day free trial. Want to talk first? Book a call.