Storefront

Show each audience its own version of the product page.

An audience can change four slots on the page: headline, image, proof and offer. A slot it leaves alone falls back to your theme.

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Growth and Done for you

Dog ownersWomen 35–54Everyone else

For the walk that happens rain or shine.

Proof: Worn by 2,100+ dog owners
Offer: Free Trail Lead with your shell

Sample data

Overview

What is the Signal storefront?

It is your Shopify product page, with four slots Signal can fill for each audience: headline, image, proof and offer. Visitors in a segment see the version made for them. Everyone else sees your theme.

Four slots, with your theme around them.

Price, buy buttons and checkout belong to your theme, and Signal doesn't change them.

It reaches anonymous visitors too.

The storefront reaches everyone in a segment, in the session they qualify.

Delivery dates and product picks for each visitor.

A recognized buyer sees what goes with what they own.

In the app

The same page, as each audience sees it.

Storefront/Product pageFernhill · Last 30 days · Sample data

/products/all-weather-shell

ImageChanged A dog walker in the blue shell, hood up, on a park path in the rain

Lifestyle · from your Shopify files

HeadlineChanged

For the walk that happens rain or shine.

Waterproof, breathable, and it has a treat pocket.

$168.00Add to cartYour theme

ReassuranceFilled for each visitor

Arrives Fri, Nov 13 to Portland, OR

Order Benefits included. If it doesn't arrive or arrives damaged, open a ticket and we'll make it right.

ProofChanged

Worn by 2,100+ dog owners

Three walks a day, every day. Still dry.Verified buyer · also bought the Trail Lead

Zip treat pocketLeash loop at the hipMachine washable

OfferChanged

Free Trail Lead with your shell

Existing discount · SHELL-LEAD

RecommendationsFilled for each visitor

Goes with your Shell

Trail Lead$38.00

Treat Pouch$24.00

Wash-In Proofer$14.00

Audience

Segment

Who: Dog owners · SEG-0044
Members: 6,318
Order: 3rd of 6
Holdout: 10% see the default
Sessions, 30 days: 8,420

Result

vs this audience's holdout

3.6%vs 2.9% in the holdout

Estimate · +0.7 pt ±0.4

n=7,578 saw it · 842 holdout

Price, buy buttons and checkout belong to your theme, and Signal doesn't change them. Placing a slot takes one Signal block in the Shopify theme editor.

Illustrative data from a sample store.

The details

Built into your theme.

One Signal block per slot

Placing a slot takes one Signal block in the Shopify theme editor.

Offers come from discounts you already have

An offer comes from a discount that already exists in Shopify, never from an income estimate.

Your theme is the default

A slot an audience leaves alone shows your theme, and so does the page for a visitor outside every audience.

Send segments to Meta and Google, and make each landing page repeat the ad that sent the visitor.

Autopilot

Test one change at a time, keep the winner, and see what Signal added.

Segments

Describe the people you want in plain words. Signal builds the rule and keeps the segment current.

Questions

Your questions, answered.

Does Signal change my theme or my checkout?

No. Price, buy buttons and checkout belong to your theme. Signal fills the slots you place: headline, image, proof and offer.

How do I add it to my store?

Add a Signal block where a slot should go, in the Shopify theme editor. One block per slot.

What does a visitor outside every audience see?

Your theme, as it is today.

How do I get started, and what does it cost?

The storefront is part of Growth, at $199 a month plus 2¢ per unique visitor per month, and of Done for you, where we build your audience pages for you. Both start with a 7-day free trial.

Give each shopper the page that fits.

Every plan starts with a 7-day free trial. Want to talk first? Book a call.