Describe it. Signal writes the rule.
You see the rule, the count and the people before you save anything.
SegmentsSearch in plain words. Save the search as a segment.
Describe the people you want. Signal shows the rule it built, the count and the people who match.
In every planCame from a Meta ad, looked at dog gear twice, never ordered
1,284people match
Sample dataOverview
What is a segment?
A segment is a saved rule, so its members update without you. People enter when they match and leave when they stop. One segment can go to email, to ads and to your storefront.
Signal suggests segments from your data.
Each suggestion says who is in it and why it is worth saving.
Members keep themselves current.
Signal checks who belongs every 15 minutes.
In the app
A search, and the segment it becomes.
Came from a Meta ad, looked at dog gear twice, never ordered
First touchMeta adsViewedDog gear · 2 or more · 60 daysOrdersNone
1,284people match
| Person | Segments | First touch | Activity | Cart |
|---|---|---|---|---|
| r•••@gmail.comKnown by email · PRS-51877 | Dog owners, Returning, didn't buy | Meta · Rainy-day walks, sorted | 2 hours ago · 5 sessions | $168.00 |
| Visitor 7f3a…c2e1Anonymous · PRS-52210 | Dog owners | Meta · Rainy-day walks, sorted | 5 hours ago · 3 sessions | $168.00 |
| Visitor 91bd…04aaAnonymous · PRS-52198 | Dog owners | Meta · Still thinking it over? | Yesterday · 2 sessions | Empty |
| j•••@outlook.comKnown by email · PRS-50342 | Dog owners, Women 35–54 | Meta · Built for her miles | Yesterday · 4 sessions | $212.00 |
| m•••@icloud.comKnown by email · PRS-49915 | Dog owners, Men 25–44 | Meta · 40% lighter than your old jacket | Nov 8 · 6 sessions | $168.00 |
The rule Signal built
first_touch.source = meta AND viewed(collection = Dog gear) >= 2 IN last 60 days AND orders = 0 EXCLUDE staff, bots, test_orders
Keep this group
A saved segment stays current. People enter when they match and leave when they stop matching. Saving sends nothing.
- Reachable by email
- 932
- Reachable on the storefront
- 1,284
- Reachable by ad retargeting
- With tracking consent
Saved. Signal checks membership every 15 minutes.
Illustrative data from a sample store.
The details
Hyper-segmentation you can read.
01
The rule is always in view
Every segment shows the rule behind it, in plain words and as written.
02
Staff, bots and test orders stay out
The rule Signal writes excludes them, and the rule says so.
03
A segment is not consent
A segment never grants marketing consent or lifts a suppression. Klaviyo's rules still decide who hears from you.
Suggested from your data
Segments Signal found for you.
Signal reads your orders and sessions and proposes groups worth saving. Each one says who is in it and what it is for.
High spenders ordering less often
1,140 customers with $400 or more in lifetime spend. Their gap between orders grew from 41 days to 68.
Why it may matter: a check-in before they stop ordering.
Viewed dog gear this week, didn't buy
2,906 people looked at the Dog gear collection in the last 7 days and haven't ordered. 412 have an email on file.
Why it may matter: interest you can see before a first order.
Repeat buyers from dog-walking ads
1,294 customers first came from a dog-walking ad and ordered again within 90 days.
Why it may matter: shows which ads find repeat buyers.
Related
Goes with Segments.
Customer profiles
Follow each shopper from first visit to order, with every session, ad and email on one timeline.
Ask Signal
Ask your store a question in plain English and get the answer with its working.
Ads
Send segments to Meta and Google, and make each landing page repeat the ad that sent the visitor.
Questions
Your questions, answered.
How is a segment different from a list?
A list is a snapshot someone exported. A segment is a rule, so people enter when they match and leave when they stop, and the count is current.
Do I need to write rules or SQL?
No. Describe the people in plain words and Signal builds the rule. It shows you the rule, so you can check it.
Where can a segment go?
On Growth and Done for you, a segment syncs to a Klaviyo list, to Meta and Google audiences and to your storefront. Each destination opens a review before it changes anything.
How do I get started, and what does it cost?
Building segments is in every plan. Starter is $47 a month plus 3¢ per unique visitor per month. Sending segments to email, ads and your storefront starts on Growth, at $199 a month.
Find the pattern. Build the audience. Keep it current.
Every plan starts with a 7-day free trial. Want to talk first? Book a call.