Match every ad to the page it lands on.
A visitor clicks an ad about rainy-day dog walks and lands on a page about a jacket. Signal makes the page repeat the ad, with no new page per campaign.
Three steps, each a part of Signal.
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01
See which ads don't match
Signal checks each running ad against the page it sends people to, and lists the ads whose page ignores them.
AdsSample dataRainy-day walks, sorted.- Headline: same words as the ad
- Image: same image as the ad
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02
Let the page repeat the ad
Signal reads which ad a visitor clicked and repeats its headline and image on the page. The campaign's segment supplies the proof and the offer.
StorefrontFor the walk that happens rain or shine.
- Proof
- Worn by 2,100+ dog owners
- Offer
- Free Trail Lead with your shell
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03
Test what else helps
Autopilot tests one more change at a time on that page, keeps a winner and puts back a loser.
AutopilotImage: lifestyle vs product only- Result
- 4.1% vs 3.4% · 6,412 sessions
- Decision
- Kept the lifestyle image
One ad, and its page before and after.
The ad
Rainy-day walks, sorted.
Three walks a day, whatever the sky is doing.
The landing
/products/all-weather-shellThe All-Weather Shell
Waterproof, breathable, 11 oz.
Rated 4.8 by 3,912 buyers
No offer
Promise check
0 of 2 kept- HeadlineDoesn't mention the ad
- ImageDifferent image
- OfferThe ad names no offer
Rainy-day walks, sorted.
Waterproof, breathable, 11 oz.
Worn by 2,100+ dog owners
Free Trail Lead with your shell
Promise check
2 of 2 kept- HeadlineSame words as the ad
- ImageSame image as the ad
- OfferThe ad names no offer
Illustrative data from a sample store.
The three parts of Signal this takes.
Your questions, answered.
Do I need a landing page for each ad?
No. One product page adapts to the ad a visitor clicked.
Does anything change in my ad account?
No. The ad and its link stay as they are. Signal changes the page the ad lands on.
How do I get started, and what does it cost?
Ad landings are part of Growth, at $199 a month plus 2¢ per unique visitor per month, and of Done for you, where we build them for you. Both start with a 7-day free trial.
Send every click to a page that fits.
Every plan starts with a 7-day free trial. Want to talk first? Book a call.