Use case

Match every ad to the page it lands on.

A visitor clicks an ad about rainy-day dog walks and lands on a page about a jacket. Signal makes the page repeat the ad, with no new page per campaign.

How it goes

Three steps, each a part of Signal.

  1. 01

    See which ads don't match

    Signal checks each running ad against the page it sends people to, and lists the ads whose page ignores them.

    Ads
    A dog walker in a blue shell under a grey sky, the dog pulling ahead on a pink lead
    Rainy-day walks, sorted.
    • Headline: same words as the ad
    • Image: same image as the ad
    Sample data
  2. 02

    Let the page repeat the ad

    Signal reads which ad a visitor clicked and repeats its headline and image on the page. The campaign's segment supplies the proof and the offer.

    Storefront
    Dog ownersWomen 35–54Everyone else

    For the walk that happens rain or shine.

    Proof
    Worn by 2,100+ dog owners
    Offer
    Free Trail Lead with your shell
    Sample data
  3. 03

    Test what else helps

    Autopilot tests one more change at a time on that page, keeps a winner and puts back a loser.

    Autopilot
    Image: lifestyle vs product onlyWomen 35–54
    Result
    4.1% vs 3.4% · 6,412 sessions
    Decision
    Kept the lifestyle image
    Sample data
In the app

One ad, and its page before and after.

Ads/Prospecting · Dog owners/120211Fernhill · Last 14 days · Sample data

The ad

Meta · image
A dog walker in a blue shell under a grey sky, the dog pulling ahead on a pink lead

Rainy-day walks, sorted.

Three walks a day, whatever the sky is doing.

Spend$9,870
Clicks6,240
Bought1.4%87 orders
Per order$113

The landing

/products/all-weather-shell
ImageFrom the adThe ad's image, repeated on the product page
HeadlineFrom the ad

Rainy-day walks, sorted.

Waterproof, breathable, 11 oz.

$168.00Add to cartYour theme
ProofFrom the campaign's segment

Worn by 2,100+ dog owners

OfferFrom the campaign's segment

Free Trail Lead with your shell

Promise check

2 of 2 kept
  • HeadlineSame words as the ad
  • ImageSame image as the ad
  • OfferThe ad names no offer

Illustrative data from a sample store.

Questions

Your questions, answered.

Do I need a landing page for each ad?

No. One product page adapts to the ad a visitor clicked.

Does anything change in my ad account?

No. The ad and its link stay as they are. Signal changes the page the ad lands on.

How do I get started, and what does it cost?

Ad landings are part of Growth, at $199 a month plus 2¢ per unique visitor per month, and of Done for you, where we build them for you. Both start with a 7-day free trial.

Send every click to a page that fits.

Every plan starts with a 7-day free trial. Want to talk first? Book a call.